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Art Marketing 101
-A Handbook for the Fine Artist
by Constance Smith, Allen Hollingsworth

Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices: everything from winning presentations and knowing your legal rights to closing a sale.

A complete course to help your artwork reach the buyers of the 90s. A wealth of ideas and practical examples of how to turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Complete with an expansive index enabling you to quickly find the topic you are looking for.


A favorite quote from this book:"Should I go with this publisher, rep or gallery?" Trust your heart and do your research. If you don't trust your dealer or gallery, you should never start working with them. Go with your gut feeling. You might be wrong, but it's all you really have to go on. If you have any odd feelings about developing a new relationship with anyone in the artworld, don't do it!
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